100% botanical all natural product. Very effective for fresh breath as it creates a hostile environment for bacteria that can cause bad breath and tooth decay. Reduces plaque buildup and stains on teeth. Helpful to also gently brush the roof of the mouth, gums and tongue. Traditional toothpastes contain carcinogens such as SLS (sodium lauryl sulfate) an industrial foaming agent found in engine degreasers and propylene glycol an industrial anti-freeze used to prevent separation of ingredients during shipping and storage as well as fluoride, also an industrial by-product of the aluminum and nuclear industries which causes premature births, brain degradation, bone loss, cancer and hormone disruption. Essential oils of Almond, Peppermint and Spearmint Can be used as a refreshing mouthwash. For hiccups, place 1 or 2 drops on tongue, hold in mouth for a few seconds and swallow.